Comma is the leading copywriting agency based in Kuwait led by Rawan AlKandari and Mariam AlMaghrebi, earning the WinTrade Global Award for “Women in Business'' in 2021. One of Comma’s core values is believing in the power and influence of words to both the reader and the listener’s ears.
Rawan AlKandari has made her transition from the academic world into the business world in 2017 where she began her journey freelancing for established brands in the UK. Upon returning to Kuwait in 2019, Comma grew and expanded even more, earning its position in the marketing field. Mariam AlMaghrebi soon became the co-founder of Comma in 2019, with a background in creative writing and literature, making her transition into the business world as well. Together, Rawan AlKandari and Mariam AlMaghrebi have a joint vision to elevate the marketing field in Kuwait through the appropriate usage of language in both Arabic and English.
The word comma derives from the punctuation itself, but it also shares a meaning with something more profound, the letter waw in Arabic. In the Sufi belief, the letter waw “و” stands for connection and continuity, the curvature of the letter is almost identical to the comma, hence, the birth of the logo. Comma believes in connecting ideas to their words like a puzzle, breathing life into the simplest words and the most complex of concepts, making it meaningful to readers and entertaining to viewers.
Comma for Copywriting believes in enriching the business world with content that will add overall value to the consumer, as opposed to selling merely for the sake of selling products. Whatever Comma writes, researches and presents is coherent and well thought out, focusing on the quality of each word because content is built with a process. This copywriting company excels in creating a brand tone of voice that guides the brand into a more elevated and profound brand experience where life is breathed into it through words and guidelines. The aim is to raise the audiences’ awareness to the brands that resonate with them, what Comma aims to achieve is to elevate brands into a level where their tone of voice is their position in the market.
Sharing expertise and collaborating is the core of what Comma does, nothing is done separately or individualistically, believing that people and audiences thrive through the exchange of ideas, thought and visions.
Furthermore, Rawan AlKandari and Mariam AlMaghrebi continue to build Comma through hard work and expanding their clientele both locally, regionally and internationally. Building a team that shares the same priorities and principles is paramount to Comma’s growth. Whether it’s working mothers, fresh graduates, social wallflowers or silent writers, the door is always open to those who find a sanctuary in writing. Writing comes in many forms from expressing feelings, communicating emotions, marketing your values and catching a passerby’s attention with a catch phrase. Writing is a powerful tool that Comma uses to help and assist all business owners.
Comma’s vision includes expanding their team. They believe each creative person they come across has a unique idea to offer, a kind word to share and a door to new experiences. Looking ahead, Comma will continue to be a pioneer in marketing language to a diverse audience because until an idea is fully completed, it is always a comma, never a full stop.