Comma is a leading copywriting agency based in Kuwait, founded by Rawan AlKandari and Mariam AlMaghrebi. The agency was recognized with the WinTrade Global Award for “Women in Business” in 2021.
At its core, Comma is built on the belief in the power and influence of words—shaping how ideas are perceived, both in writing and in speech. The agency emphasizes the importance of language in creating meaningful connections with audiences.
Rawan AlKandari transitioned from academia into the business world in 2017, beginning her journey as a freelancer for established brands in the United Kingdom. Upon returning to Kuwait in 2019, she continued to expand her work, contributing to Comma’s growth and positioning within the marketing and communications industry.
Mariam AlMaghrebi joined as co-founder in 2019, bringing a strong background in creative writing and literature. Her transition into the business world complemented the agency’s vision and creative direction.
Together, Rawan and Mariam share a unified vision to elevate the marketing landscape in Kuwait through the thoughtful and impactful use of language in both Arabic and English.
The name “Comma” is inspired by the punctuation mark itself, while also drawing a deeper symbolic connection to the Arabic letter “و” (waw). In Sufi interpretation, “و” represents connection and continuity. Its curvature closely resembles a comma, which inspired the agency’s identity and logo.
Comma is rooted in the philosophy of connecting ideas to language with precision and meaning—transforming simple words and complex concepts alike into engaging, purposeful communication that resonates with readers and audiences.
